Business Communications Major (A)
Communication is by far the most important skill professionals have in the business world. Main components of communication within the workplace involve nonverbal communication, audience analysis, data interpretation, and public speaking.
The Business Communication program provides an opportunity to study topics such as public relations, group dynamics, conflict management and cross-cultural communication. Students gain practical experience through mock-interviews, crisis response activities, networking events, journalism, social media campaigns, and servant leadership opportunities. Graduates of the program are well equipped for a variety of careers in management, corporate communication, negotiation and technical writing.
Program Learning Outcomes
By fulfilling all of the course requirements for the Bachelor's of Science in Business Communication, students will be able to:
1. Write and deliver effective speeches for a variety of audiences
2. Apply different managerial perspectives (e.g., classical, human relations, and human resources) to motivate and manage subordinates
3. Write clear letters, proposals, and persuasive messages that accomplish the intended purposes in the workplace
4. Write a research paper that uses and cites a variety of up-to-date and credible sources
5. Use empathetic listening to understand and support those experiencing issues, problems or emotions
6. Negotiate to obtain desired outcomes using either collaborative or competitive approaches, when appropriate
7. Possess readiness to use their God-given gifts effectively in their vocation to serve others.
Curriculum
| Code | Title | Hours |
|---|---|---|
| Core Requirements 1 | 45 | |
| Major Requirements | 75 | |
Minor: Optional | ||
| Total Hours | 120 | |
- 1
For transfer students, please see the Advanced Transfer Core.
Major Requirements
| Code | Title | Hours |
|---|---|---|
| Required Core Courses | ||
| Business Statistics (counted in University Core) | ||
| Macroeconomics (counted in University Core) | ||
| Public Speaking | ||
or COMM 201 | Interpersonal Communication | |
| Required Business Core Courses | ||
| ACCT 203 | Financial Accounting | 3 |
| ACCT 223 | Managerial Accounting | 3 |
| BUS 161 | Business Essentials | 3 |
| BUS 210 | Business Law I | 3 |
| BUS 355 | Management Information Systems | 3 |
| BUS 399 | Business Internship | 3 |
| BUS 453 | Business Policy and Ethics (Business School Capstone) | 3 |
| ECON 231 | Microeconomics | 3 |
| FIN 300 | Principles of Finance | 3 |
| MGMT 130 | Principles of Management | 3 |
| MGMT 336 | Human Resource Management | 3 |
| MGMT 450 | International Business | 3 |
| MKTG 131 | Principles of Marketing | 3 |
| Required Courses | ||
| BCOM 247 | Business Writing | 3 |
| BCOM 300 | Group Dynamics | 3 |
| BCOM 390 | Conflict Management | 3 |
| COMM 205 | Advanced Public Speaking | 3 |
| COMM 260 | Social Media | 3 |
| MGMT 340 | Organization Behavior | 3 |
| MGMT 345 | Diversity, Inclusion, and Human Relations | 3 |
| MKTG 223 | Public Relations | 3 |
| Major Electives | ||
| Select four of the following: | 12 | |
| Servant Leadership | ||
| Intermediate Public Relations | ||
| Interviewing Principles | ||
| Advanced Public Relations | ||
| Cross-Cultural Communication | ||
| Gender and Communication | ||
| Managing Change | ||
| Total Hours | 75 | |