Public Relations Major (A)

The Public Relations major focuses on building communication, developing problem-solving skills, and developing an effective, measurable campaign. Students will gain experience by designing, implementing and measuring a public relations campaign for actual organizations who provide consultation and feedback. Social media and brand management, crisis response, event management, content creation and reputation management are all integrated throughout the curriculum. 

Program Learning Outcomes 

By fulfilling all of the course requirements for the Bachelor's of Science in Public Relations, students will be able to:

1. Write in a precise and persuasive manner.

2. Engage in effective and appropriate public speaking under a variety of circumstances.

3. Evaluate ethical dilemmas from a legal, practical, and spiritual perspectives.

4. Recognize the cultural differences in order to effectively communicate with diverse audiences.

5. Engage in substantial research including organizational, situational, GAP and diagnostic analyses

6. Create a crisis response plan and practice crisis communication strategies. 

7. Design, execute and evaluate a public relations strategic campaign.


Core Requirements 145
Major Requirements54
Minor: Optional
Total Hours120

For transfer students, please see the Advanced Transfer Core.

Major Requirements

Business Core
Required Core Courses
Business Statistics (counted in University Core)
Macroeconomics (counted in University Core)
Public Speaking (or COMM 201)
Interpersonal Communication
Core Business Requirements
ACCT 205Accounting & Finance for Business Professionals3
BUS 161Business Essentials3
or BUS 162 Quantitative Business Essentials
BUS 210Business Law I3
BUS 355Management Information Systems3
BUS 399Business Internship3
BUS 453Business Policy and Ethics (Business School Capstone)3
ECON 231Microeconomics3
MGMT 130Management & Leadership3
or MBA 544 People-Focused Management
MKTG 131Sales and Marketing3
Required Courses
BCOM 247Business Writing3
MKTG 223Public Relations3
COMM 260Social Media3
BCOM 323Intermediate Public Relations3
BCOM 423Advanced Public Relations3
COMM 265Journalism3
Select three of the following:9
Promotion & Advertising
Intro To Mass Communication
Media Writing
Organizational Communication
Graphic Design I
Nonprofit Fundraising and Grant Writing
Total Hours54