Marketing Certificate (M)

The student will demonstrate an understanding of foundational marketing concepts in the areas of general marketing, marketing research, international marketing, management, market analysis, and business planning.

Student Learning Outcomes for the Marketing Certificate

  • Design and develop marketing solutions for current business environments.
  • Evaluate and apply marketing practices to create measurable results.
  • Develop effective communication principles and strategies for areas of organizational leadership and media.

Curriculum

MKTG 1300Sales and Marketing3
MKTG 4250Marketing Research3
MKTG 4400International Marketing3
MKTG 4200Marketing Management3
ENTR 2800Planning New Ventures3
Total Hours15