Marketing Certificate (M)

The student will demonstrate an understanding of foundational marketing concepts in the areas of general marketing, marketing research, international marketing, management, market analysis, and business planning.

Student Learning Outcomes for the Marketing Certificate

  • Design and develop marketing solutions for current business environments.
  • Evaluate and apply marketing practices to create measurable results.
  • Develop effective communication principles and strategies for areas of organizational leadership and media.

Curriculum

MKTG 131Principles of Marketing3
MKTG 426Marketing Research3
MKTG 440International Marketing3
MKTG 422Marketing Management3
ENTR 362Planning New Ventures3
Total Hours15