Fashion Merchandising Major (M)

Fashion merchandising focuses on global retail, product and trend analysis, fashion show coordination and visual presentation. Professionals in this field focus on promoting apparel sales and meeting the needs of both customers and designers. Graduates will possess and demonstrate skills and knowledge in pricing, buying, marketing, sales, and creative display. This program is a 1-2-1 partnership with Mount Mary University, which means some of the classes will be held on their campus. Students who complete this degree find careers in retail management, fashion buying, visual merchandising, assortment planning and wardrobe consultation. 

Program Learning Outcomes

By fulling all of the course requirements for the Bachelor's of Science in Fashion Merchandising, students will be able to:

  1. Demonstrate skills in buying, pricing, marketing and methods of display.
  2. Promote apparel sales to appropriate customer segments locally and internationally.
  3. Organize, plan and execute events including fashion shows and promotional engagements.
  4. Use analytical thinking to make data-driven decisions in budgeting, sales forecasting and financial management.
  5. Recognize and create effective digital design using industry standard tools.
  6. Engage in strategic planning in retail, product management and customer engagement
  7. Develop, execute and measure the quality of campaigns in advertising. 


Core Requirements 145
Major Requirements68-72
Minor: Optional
Total Hours120

For transfer students, please see the Advanced Transfer Core.

Business Core
Required Core Courses
Business Statistics (counted in University Core)
Macroeconomics (counted in University Core)
Public Speaking
Interpersonal Communication
Core Business Requirements
ACCT 205Accounting & Finance for Business Professionals3
BUS 210Business Law I3
BUS 161Business Essentials3
or BUS 162 Quantitative Business Essentials
BUS 355Management Information Systems3
BUS 399Business Internship3
BUS 453Business Policy and Ethics (Business School Capstone)3
ECON 231Microeconomics3
MGMT 130Management & Leadership3
or MBA 544 People-Focused Management
MKTG 131Sales and Marketing3
Required Courses
FSH (MMU) 107Fashion Concepts and Careers 2
FSH (MMU) 109Intro to Adob2
FSH (MMU) 235/235BTextiles4
FSH (MMU) 265Global Retailing Principles3
FSH (MMU) 319Visual Presentation3
FSH (MMU) 321History of Costume3
FSH (MMU) 322Product Analysis3
FSH (MMU) 331Trend Analysis3
FSH (MMU) 346Professional Seminar2
FSH (MMU) 367Merchandising with Plan-O-Grams3
FSH (MMU) 375Fashion Show Coordination3
FSH (MMU) 380Special Topics: Merchandise Management1-3
FSH (MMU) 398Internships: Fashion Careers 2-4
FSH (MMU) 418Buying and Assortment Planning4
FSH (MMU) 436Apparel Industry Seminar3
Total Hours68-72