The Marketing Certificate equips professionals with practical skills to analyze markets, communicate value, and support organizational growth. Emphasizing ethical marketing practices and data-informed decision-making, the program prepares graduates to apply marketing tools across digital and traditional platforms.

Curriculum

Course List

Code	Title	Hours
Required Courses		18
BUS 2660	Organizational Management Principles	3
MKTG 4200	Marketing Management	3
Select four of the following:
MKTG 2200	Public Relations
MKTG 3000	Retail Management
MKTG 3200	Promotion & Advertising
MKTG 3400	Digital Marketing
MKTG 4250	Marketing Research
MKTG 4400	International Marketing