Sport Management (SMA)

SMA 240. Intro to Sports Media Stats. (3 Credits)

SMA 290. Intro to Sport & Rec Mgmt. (3 Credits)

this course exposes students to the expanding roles of sport and entertainment in society. Strong emphasis is placed on framing sport and entertainment management as a leading business sector in today’s marketplace; thus the content includes a broad-based examination of the foundations of theory, techniques, culture and practices of management, and as applied to all segments of sport and entertainment business within the local, regional, national and international communities. 3 credits.

Prerequisite: None

Offered at: CUAA

SMA 300. Social Aspects in Sports. (3 Credits)

investigates sport as a microcosm of society and explores how the sports we play and our entertainment choices are influenced by cultural traditions, social values, and economic forces. The focus of this course will be on the examination of sport as a social institution and its integration within the greater societal structure. 3 credits.

Prerequisite: None

Offered at: CUAA

SMA 310. Legal & Eth Iss in Spt & Recre. (3 Credits)

this course creates awareness and understanding of the legal issues prevalent in the sport business industry today from a legal and ethical perspective; looking to integrate possible solutions from both a personal and professional perspective of morals and values. The course will examine policies and procedures of the United States legal system and the application of pertinent laws and legal concepts for the basis of sound and ethical decision making. 3 credits.

Prerequisite: None

Offered at: CUAA

SMA 320. Facil Design&Manag Sports&Recr. (3 Credits)

is an examination of the concepts of design and management of sports and recreation facilities. This course will focus on various issues such as site selection, layout, plan and design, maintenance, staffing, fiscal management, and risk management. 3 credits.

Prerequisite: None

Offered at: CUAA

SMA 325. Marketing of Sport & Rec. (3 Credits)

SMA 330. Sport Economics & Finance. (3 Credits)

an in depth examination of economic impact interscholastic, intercollegiate and professional sports play in society. This course is a comprehensive investigation of fiscal policy and practice with focus on inputs and values from the sport and recreation industry and the impact on national economy. 3 credits.

Prerequisite: None

Offered at: CUAA

SMA 340. Internship. (6 Credits)

this is the first credit/course of three Field Experience requirements within Sport and Entertainment Management, as well as, Hospitality and Event Entertainment Management. This course is designed to assist in preparing students in the design, development and utilization of resumes and cover letters within the industry. 4 - 6 credits.

Prerequisite: None

Offered at: CUAA

SMA 350. Marketing of Sport & Rec. (3 Credits)

his course is designed to introduce students to the application of basic principles of marketing to the sport and entertainment industry. Students will explore and analyze the central and fundamental principles and implications related to the following areas of sport/entertainment marketing including but not limited to market segmentation, pricing, brand activation and engagement marketing best practices, market research, and perceptions in consumer behavior. This course is designed to provide students with a contemporary understanding of marketing concepts as they are currently being applied in various sport and entertainment management contexts. 3 credits.

Prerequisite: None

Offered at: CUAA