Master of Science in Business Analytics

Batterman School of Business and Haab School of Business Mission

The Batterman and Haab Schools of Business embolden a global network of transformational and collaborative Christian leaders, dedicated faculty, entrepreneurial students, and active alumni who come together to create maximum social impact through ethical practice, innovation and service.

Program Mission Statement

The Master of Science in Business Analytics program will prepare business professionals to effectively analyze business data and successfully present information to inform strategic decision-making. The curriculum requires students to evaluate the value of business analytics and the ethical use of data through a Christian lens and consider bias/fairness issues when analyzing data for real-world applications. 

Program Overview

This program focuses on applied business analytics, rather than a purely data analytics focus.  The addition of concentrations allows students to apply analytics concepts to their chosen area of expertise.  This will culminate in the final capstone course where students will work on a large analytics project in their area of expertise.  This program is different than our undergraduate program, in that there is less of a focus on programming, coding, and database applications (those are covered in one overview course in the graduate program instead of several in depth courses in the undergraduate program) and more of a focus on applying the analytics skills to business decisions.  This program is geared towards the ‘front end’ users of data, rather than the ‘back end’ collectors of the data.

Program Prerequisites

Students may enter the program with any bachelors degree.  However, applicants who have a bachelors degree in an area outside of business-related fields will be required to take MBA 513 - Business Foundations (3 credits) as a program prerequisite.

Program Learning Outcomes

Students will:

  • Evaluate the value of business analytics and the ethical use of data through a Christian lens;
  • Consider bias/fairness issues when analyzing data for real-world applications in the digital economy;
  • Integrate information from their selected concentration into data analysis projects;
  • Use statistical inference concepts and the visualization of data to defend interpretations and conclusions;
  • Apply the Business Analytics framework (OSEMIn) for Obtaining, Scrubbing, Exploring, Modeling and Interpreting data to answer business questions;
  • Create presentations that articulate assumptions, analyses, and interpretations of data in a written and oral presentation;
  • Analyze data using relevant software and techniques.

Master of Science in Business Analytics Curriculum

Students take all courses in the MSBA core (21 credits) and select one concentration area (9 credits), for a total of 30 credits.

MSBA Core:21
Management Information Systems
Mastering Analytics and Decision-Making
Introduction to Coding, Programming, and Databases for Analytics
Business Data Analytics Programming with Visualization ( prerequisite: BUAN 500)
Analytics and the Digital Economy (prerequisites: MBA 520 & MBA 534)
Business Intelligence and Predictive Analytics (Prerequisite: MBA 534 or other statistics course)
Data Analytics: Integrative Project (Course must be taken last)
Concentrations (Choose one)
Finance & Accounting (Select 9 credits. Must include ACCT 550.)9
Excel-Based Decisions in Managerial Accounting
Accounting Data Analytics (required)
Corporate Finance
Financial Analyses to Drive Business Growth
Securities Analysis
Portfolio Mathematics
Information Systems (Select 9 credits. Must include MBA 518.)9
Artificial Intelligence in Business (required)
Data Communication and Network Security
Systems Analysis and Design
Decision Support Systems
Management (Select 9 credits. Must include MBA 569.)9
Project Management
Introduction to Six Sigma
Introduction to Lean
Management Science and Analytics (required)
Global Production Systems
Human Resources (Select 9 credits. Must include MBA 603.)9
People-Focused Management
Compensation & Benefits
Human Capital Analytics (required)
Alternative Dispute Resolution
Public Personnel Administration
Marketing (Select 9 credits. Must include MBA 578.)9
Publicity and Public Relations
Social Marketing Strategies
Strategic Marketing
Advertising Management
Marketing Research and Intelligence (required)
Integrated Marketing and Brand Activation
Total Credits30