Digital Media Design (A)

At Concordia University Ann Arbor, our Digital Media Major is all about fostering a community of creative minds, deeply invested in expressing compelling narratives through their art. Our educational approach is rooted in Lutheran principles, emphasizing integrity, service, and respect throughout our curriculum. We aim to ignite a passion for blending modern state of the art communication methods with digital expertise and cutting edge content.

Our top-notch facilities act as a creative playground, enabling students to refine their skills across diverse digital and communication mediums, while staying abreast of the industry's evolving tools and techniques. Our educational journey is not just about artistic skill-building; it also delves into the ethical dimensions of design, highlighting the role and responsibilities of designers in society.

We're dedicated to preparing our students for the real world, ensuring they leave with a comprehensive portfolio that demonstrates their technical expertise and a deep understanding of art as a catalyst for positive change. Our ultimate goal is to nurture each student into becoming a visionary Christian leader, equipped to make meaningful contributions to the world with a blend of faith-driven confidence and artistic brilliance.

The Digital Media major consists of 46 credit hours of course work, offering a more in-depth interdisciplinary  learning experience. Students will be able to pick from two concentrations, social media or communication and will learn a variety of experiential as well as technological art forms in this cross-functional integrated journey into the design. In addition to the 45-credit Liberal Arts core requirements and required courses listed , all Digital Media majors are encouraged to complete a minor. An animation, small business or marketing  minor is strongly recommended to help students develop the skills they will need to channel their talents into a successful career. Required Macbook Pro (not a Macbook Air) 8GB Unified memory (Apple Education Store) + (Apple Care).

Program Learning Outcomes

Students will:

  • Describe and understand the relationships that exist between the visual arts and the Christian faith.
  • Describe image making as the embodiment of an innate God-given feature of the human condition; and will assess critical life issues using research from multiple sources to incorporate a balanced global perspective.
  • Analyze complex questions within challenging visual problems and compare and contrast multiple alternatives.
  • Critical Thinking/Creative Problem Solving: The creative process required for art-making is one that emphasizes critical thinking and creative problem solving.
  • Use data for creative inspiration, to inform artistic decisions, and/or in the creation of data-driven art doing so in a manner that is efficient, accurate, and insightful.
  • Apply appropriate historical knowledge in the creation, description and analysis of works of visual art. Art and design are viewed as technical, spiritual/philosophical, and social endeavors.
  • Demonstrate professional visual, oral and written communication to present their work and communicate to clients.

Curriculum

Core Requirements45
Major Requirements33
Emphasis15
Electives27
Total Hours120

Major Requirements 

Required Courses
ART 1020Digital Imaging Fundamentals3
ART 15002-Dimensional Design3
ART 1510Observational Drawing3
ART 1550Color Theory Application3
ART 2000Art History I3
ART 2010Art History II3
ART 2520History of Design3
ART 4800Senior Portfolio/Exhibition3
GD 1500Digital Vector Design3
GD 1510Digital Raster Design3
GD 3510Creative Pixel Studio3
Total Hours33

Select one of the following emphases:

Social Media Emphasis
COMM 3100Social Media3
COMM 3200Mass Communication Campaigns3
GD 3000Pixel Motion3
GD 3500Advanced Pixel Motion3
GD 3520Web Design Solutions3
Total Hours15
Communication Emphasis
ART 3020Digital Imaging: Artificial Intelligence3
ENG 2450Art of the Personal Essay3
COMM 1200Journalism3
COMM 3100Social Media3
COMM 3200Mass Communication Campaigns3
Total Hours15