Digital Media Design (A)
At Concordia University Ann Arbor, our Digital Media Major is all about fostering a community of creative minds, deeply invested in expressing compelling narratives through their art. Our educational approach is rooted in Lutheran principles, emphasizing integrity, service, and respect throughout our curriculum. We aim to ignite a passion for blending modern state of the art communication methods with digital expertise and cutting edge content.
Our top-notch facilities act as a creative playground, enabling students to refine their skills across diverse digital and communication mediums, while staying abreast of the industry's evolving tools and techniques. Our educational journey is not just about artistic skill-building; it also delves into the ethical dimensions of design, highlighting the role and responsibilities of designers in society.
We're dedicated to preparing our students for the real world, ensuring they leave with a comprehensive portfolio that demonstrates their technical expertise and a deep understanding of art as a catalyst for positive change. Our ultimate goal is to nurture each student into becoming a visionary Christian leader, equipped to make meaningful contributions to the world with a blend of faith-driven confidence and artistic brilliance.
The Digital Media major consists of 46 credit hours of course work, offering a more in-depth interdisciplinary learning experience. Students will be able to pick from two concentrations, social media or communication and will learn a variety of experiential as well as technological art forms in this cross-functional integrated journey into the design. In addition to the 45-credit Liberal Arts core requirements and required courses listed , all Digital Media majors are encouraged to complete a minor. An animation, small business or marketing minor is strongly recommended to help students develop the skills they will need to channel their talents into a successful career. Required Macbook Pro (not a Macbook Air) 8GB Unified memory (Apple Education Store) + (Apple Care).
Program Learning Outcomes
Students will:
- Describe and understand the relationships that exist between the visual arts and the Christian faith.
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Describe image making as the embodiment of an innate God-given feature of the human condition; and will assess critical life issues using research from multiple sources to incorporate a balanced global perspective.
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Analyze complex questions within challenging visual problems and compare and contrast multiple alternatives.
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Critical Thinking/Creative Problem Solving: The creative process required for art-making is one that emphasizes critical thinking and creative problem solving.
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Use data for creative inspiration, to inform artistic decisions, and/or in the creation of data-driven art doing so in a manner that is efficient, accurate, and insightful.
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Apply appropriate historical knowledge in the creation, description and analysis of works of visual art. Art and design are viewed as technical, spiritual/philosophical, and social endeavors.
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Demonstrate professional visual, oral and written communication to present their work and communicate to clients.
Curriculum
Code | Title | Hours |
---|---|---|
Core Requirements | 45 | |
Major Requirements | 33 | |
Emphasis | 15 | |
Electives | 27 | |
Total Hours | 120 |
Major Requirements
Code | Title | Hours |
---|---|---|
Required Courses | ||
ART 1020 | Digital Imaging Fundamentals | 3 |
ART 1500 | 2-Dimensional Design | 3 |
ART 1510 | Observational Drawing | 3 |
ART 1550 | Color Theory Application | 3 |
ART 2000 | Art History I | 3 |
ART 2010 | Art History II | 3 |
ART 2520 | History of Design | 3 |
ART 4800 | Senior Portfolio/Exhibition | 3 |
GD 1500 | Digital Vector Design | 3 |
GD 1510 | Digital Raster Design | 3 |
GD 3510 | Creative Pixel Studio | 3 |
Total Hours | 33 |
Select one of the following emphases:
Code | Title | Hours |
---|---|---|
Social Media Emphasis | ||
COMM 3100 | Social Media | 3 |
COMM 3200 | Mass Communication Campaigns | 3 |
GD 3000 | Pixel Motion | 3 |
GD 3500 | Advanced Pixel Motion | 3 |
GD 3520 | Web Design Solutions | 3 |
Total Hours | 15 |
Code | Title | Hours |
---|---|---|
Communication Emphasis | ||
ART 3020 | Digital Imaging: Artificial Intelligence | 3 |
ENG 2450 | Art of the Personal Essay | 3 |
COMM 1200 | Journalism | 3 |
COMM 3100 | Social Media | 3 |
COMM 3200 | Mass Communication Campaigns | 3 |
Total Hours | 15 |