Communication is by far the most important skill professionals have in the business world. Main components of communication within the workplace involve nonverbal communication, audience analysis, data interpretation, and public speaking. 

The Business Communication program provides an opportunity to study topics such as public relations, group dynamics, conflict management and cross-cultural communication. Students gain practical experience through mock-interviews, crisis response activities, networking events, journalism, social media campaigns, and servant leadership opportunities. Graduates of the program are well equipped for a variety of careers in management, corporate communication, negotiation and technical writing.  

Program Learning Outcomes

By fulfilling all of the course requirements for the Bachelor's of Science in Business Communication, students will be able to: 

1. Write and deliver effective speeches for a variety of audiences

2. Apply different managerial perspectives (e.g., classical, human relations, and human resources) to motivate and manage subordinates

3. Write clear letters, proposals, and persuasive messages that accomplish the intended purposes in the workplace

4. Write a research paper that uses and cites a variety of up-to-date and credible sources

5. Use empathetic listening to understand and support those experiencing issues, problems or emotions

6. Negotiate to obtain desired outcomes using either collaborative or competitive approaches, when appropriate

7. Possess readiness to use their God-given gifts effectively in their vocation to serve others.  

Curriculum

Course List

Code	Title	Hours
Core Requirements 1		45
Major Requirements		63
Electives		12
Minor: Optional
Total Hours		120

¹

For transfer students, please see the Advanced Transfer Core.

Major Requirements

Course List

Code	Title	Hours
Required Core Courses
BUS 3450	Business Statistics (counted in University Core )
ECON 2200	Macroeconomics (counted in University Core )
COMM 1100	Public Speaking (counted in University Core )
or COMM 2100	Interpersonal Communication
Core Business Requirements
ACCT 2000	Accounting & Finance for Business Professionals	3
BUS 1200	Business Essentials	3
or BUS 1400	Quantitative Business Essentials
BUS 2200	Business Law I	3
BUS 3420	Management Information Systems	3
BUS 3999	Business Internship	3
BUS 4420	Business Policy and Ethics (Business School Capstone)	3
ECON 2100	Microeconomics	3
MGMT 1200	Management & Leadership	3
or BUS 5110	People-Focused Management
MKTG 1300	Sales and Marketing	3
Required Courses
BCOM 2400	Business Writing	3
BCOM 3000	Group Dynamics	3
BCOM 3900	Conflict Management	3
COMM 2200	Advanced Public Speaking	3
COMM 3100	Social Media	3
MGMT 3620	Organizational Behavior	3
MGMT 4600	Diversity, Inclusion, and Human Relations	3
MKTG 2200	Public Relations	3
Major Electives - Select four of the following:		12
BCOM 3200	Intermediate Public Relations
BCOM 3850	Interviewing Principles
BCOM 4000	Advanced Public Relations
COMM 4100	Cross-Cultural Communication
COMM 3400	Gender and Communication
MGMT 3660	Managing Change
Total Hours		63