Marketing Major (A)

The Marketing program covers a wide variety of areas, from an understanding of consumer audiences and product design to packaging and pricing all the way through advertising, selling and distribution, finally ending with the promotion of a product or service. Students will engage in public relations, digital marketing, web design and maintenance and learn how to ethically engage with the public. 

Program Learning Outcomes 

By fulfilling all of the course requirements for the Bachelor's of Science in Marketing, students will be able to:

1. Identify target markets.

2. Analyze target market needs.

3. Develop products and services attuned to target market needs.

4. Prepare a comprehensive communications plan to reach the target market.

5. Prepare a distribution plan to bring product to target market.

6. Price product to cover costs and meet return objectives.

7. Prepare a comprehensive marketing operational plan.


Core Requirements 145
Major Requirements51
Minor: Optional
Total Hours120

For transfer students, please see the Advanced Transfer Core.

Major Requirements

Required Core Courses
Business Statistics (counted in University Core)
Macroeconomics (counted in University Core)
Public Speaking
Interpersonal Communication
Core Business Requirements
ACCT 205Accounting & Finance for Business Professionals3
BUS 161Business Essentials3
BUS 210Business Law I3
BUS 355Management Information Systems3
BUS 399Business Internship3
BUS 453Business Policy and Ethics (Business School Capstone)3
ECON 231Microeconomics3
MGMT 130Management & Leadership3
or MBA 544 People-Focused Management
MKTG 131Sales and Marketing3
Required Major Courses
MKTG 223Public Relations3
MKTG 304Retail Management3
MKTG 325Promotion & Advertising3
MKTG 345E-Commerce3
MKTG 422Marketing Management3
MKTG 426Marketing Research3
MKTG 440International Marketing3
GD 110Graphic Design I3
Total Hours51