Marketing Major (A)
The Marketing program covers a wide variety of areas, from an understanding of consumer audiences and product design to packaging and pricing all the way through advertising, selling and distribution, finally ending with the promotion of a product or service. Students will engage in public relations, digital marketing, web design and maintenance and learn how to ethically engage with the public.
Program Learning Outcomes
By fulfilling all of the course requirements for the Bachelor's of Science in Marketing, students will be able to:
1. Identify target markets.
2. Analyze target market needs.
3. Develop products and services attuned to target market needs.
4. Prepare a comprehensive communications plan to reach the target market.
5. Prepare a distribution plan to bring product to target market.
6. Price product to cover costs and meet return objectives.
7. Prepare a comprehensive marketing operational plan.
Curriculum
| Code | Title | Hours |
|---|---|---|
| Core Requirements 1 | 45 | |
| Major Requirements | 51 | |
| Electives | 24 | |
Minor: Optional | ||
| Total Hours | 120 | |
- 1
For transfer students, please see the Advanced Transfer Core.
Major Requirements
| Code | Title | Hours |
|---|---|---|
| Required Core Courses | ||
| Business Statistics (counted in University Core) | ||
| Macroeconomics (counted in University Core) | ||
| Public Speaking | ||
or COMM 201 | Interpersonal Communication | |
| Core Business Requirements | ||
| ACCT 205 | Accounting & Finance for Business Professionals | 3 |
| BUS 161 | Business Essentials | 3 |
| BUS 210 | Business Law I | 3 |
| BUS 355 | Management Information Systems | 3 |
| BUS 399 | Business Internship | 3 |
| BUS 453 | Business Policy and Ethics (Business School Capstone) | 3 |
| ECON 231 | Microeconomics | 3 |
| MGMT 130 | Management & Leadership | 3 |
| or MBA 544 | People-Focused Management | |
| MKTG 131 | Sales and Marketing | 3 |
| Required Major Courses | ||
| MKTG 223 | Public Relations | 3 |
| MKTG 304 | Retail Management | 3 |
| MKTG 325 | Promotion & Advertising | 3 |
| MKTG 345 | E-Commerce | 3 |
| MKTG 422 | Marketing Management | 3 |
| MKTG 426 | Marketing Research | 3 |
| MKTG 440 | International Marketing | 3 |
| GD 110 | Graphic Design I | 3 |
| Total Hours | 51 | |