Hospitality and Event Business Major (A)

The Hospitality and Event Business Major/Minor is housed within the Sport and Hospitality Business Department.

Let's address the obvious: the global COVID-19 pandemic significantly impacted the hospitality industry. However, as the planet returns to normal, hospitality is in the midst of an incredible recovery. The result? There aren't enough qualified people for available positions in this dynamic, varied and ever-changing industry.

The numbers are staggering. On average, 1.8 million meetings take place every year in the US. And of those meetings, 85% require lodging. When you factor in tourism, more than $1 trillion in revenue is generated every single year. That means a lot of people are traveling for a number of different reasons. And when they travel, they need a place to stay. It’s a growing industry, and there’s a ton of room for you to grow and really make your mark within it.

The Hospitality and Event Business (HEB) major allows you to pursue a your career of choice in 4 different concentrations:

  1. Event Management
  2. Food & Beverage Management
  3. Lodging Management
  4. Hospitality Business

You’ll enjoy innovative instruction – with a curriculum that is current, engaging and challenging – to help you develop the core skills and character necessary to thrive in these competitive and creative industries.

Through HEB, you will network with and learn from professionals in hospitality, tourism and event management, as well as business people who work within the many sub-professions tied to these industries. Better still, when you display consistent professional and personal growth in the classroom, you could even earn the opportunity to gain intensive field experience at major events, like the Final Four or the Super Bowl.

Program Learning Outcomes

(Developed and Approved by Department Faculty on Jan. 24, 2018)

  • Demonstrate growth and skills in communication methods used within the Hospitality and Event industries.
  • Exhibit growth in project management, design, and execution to exceed the expectations of various industry stakeholders.
  • Utilizing real-time project-based learning, students will develop a creative, well-organized mindset that fosters skills required for confident decisions that align with industry best practices.
  • Consistently framing and assessing globally-minded personal and professional leadership competencies that increase opportunities in the Hospitality and Event industries.
  • Demonstrate service mindset based on Christian values intended to benefit the person, community and the world.


Core Requirements 145
Major Requirements49
Concentration Requirements12
Minor: Optional
Total Hours120

For transfer students, please see the Advanced Transfer Core.

Major Requirements

Required Core Courses
Business Statistics (counted in University Core)
Macroeconomics (counted in University Core)
Public Speaking (or COMM 201)
Interpersonal Communication
Core Business Requirments
ACCT 205Accounting & Finance for Business Professionals3
BUS 210Business Law I3
BUS 161Business Essentials3
or BUS 162 Quantitative Business Essentials
BUS 355Management Information Systems3
SHB 300Professional Development - Field Experience3
BUS 453Business Policy and Ethics3
ECON 231Microeconomics3
MGMT 130Management & Leadership3
or MBA 544 People-Focused Management
MKTG 131Sales and Marketing3
Required Major Courses
SHB 140Exposition & Special Event Management3
SHB 200Contemporary Leadership Behavior3
SHB 202Professional Development - Intro to Field Experience1
SHB 215Intro to Culinary Management3
SHB 310Integrated PR & Social Media3
SHB 330Financial Aspects of Hospitality3
SHB 400Sales, Sponsorship, & Fundraising Strategies3
SHB 450Professional Development - Program Capstone3
Required Concentration Courses (12 Credits)12
Event Management Concentration
Introduction to Hospitality & Event Business
Concessions, Catering, & Vendor Strategies
Ceremonial Management
Event & Production Management
Food & Beverage Management Concentration
Introduction to Hospitality & Event Business
Concessions, Catering, & Vendor Strategies
Intro to Beer, Wine, and Spirits Management
Culinary Management Operations
Lodging Management Concentration
Introduction to Hospitality & Event Business
Hotel Administration
Front Office Management
Event & Production Management
Hospitality Business Concentration
Introduction to Hospitality & Event Business
Select 1 course (3 credits) from Event Management concentration
Select 1 course (3 credits) from Food & Beverage Management concentration
Select 1 course (3 credits) from Lodging Management concentration
Total Hours61