Business Analytics and Organizational Performance (M)

The Business Analytics program prepares Christian leaders to make data-driven decisions that enhance organizational performance, identify emerging markets, and solve complex business problems. Students apply these skills to specific areas of finance, economics, marketing, and human resources, etc.


Program Learning Outcomes

  1. Summarize principles of Christian ethics related to business intelligence. b) Summarize principles of bias and fairness as related to business intelligence
  2. Apply the principles and techniques of database structure, administration, and implementation of data collection capabilities and decision-support systems.
  3. Understand basic computer programming techniques to facilitate collaboration with stakeholders to work across platforms.
  4. Describe models for effective decision making to achieve business objectives.
  5. Compare different organizational behaviors and adapt organization performance strategies.
  6. Articulate assumptions, analyses, and interpretations of data in a written and oral format.


Core Requirements 145
Core Business Requirements33
Major Requirements 36
Total Hours120

For transfer students, please see the Advanced Transfer Core.

Major Requirements

Required Core Courses
Business Statistics (Counts for University Core)
Macroeconomics (Counts for University Core)
Interpersonal Communication (Counts for University Core)
Public Speaking
Core Business Requirements
ACCT 203Financial Accounting3
ACCT 223Managerial Accounting3
BUS 162Quantitative Business Essentials3
or BUS 161 Business Essentials
BUS 210Business Law I3
BUS 355Management Information Systems3
BUS 399Business Internship3
ECON 231Microeconomics3
FIN 300Principles of Finance3
MGMT 130Management & Leadership3
or MBA 544 People-Focused Management
MKTG 131Sales and Marketing3
BUS 453Business Policy and Ethics (Business School Capstone)3
Total Hours33
Required Major Courses
DSAA 200Introduction to Data Science and Analysis3
CSC 200Coding I- Fundamentals3
DSAA 300Data Mining and Predictive Analysis3
ECON 332An Econometric Survey3
DSAA 310Visual Analytics3
MGMT 345Diversity, Inclusion, and Human Relations3
CSC 415Artificial Intelligence3
CSC 430Database Fundamentals3
BUAN 405Business Data Analytics Programming with Visualization3
BUAN 410Analytics and the Digital Economy3
MGMT 472Managing Change3
BUAN 415Data Analytics: Integrative Project3
Total Hours36