Business Analytics and Organizational Performance (M)
The Business Analytics program prepares Christian leaders to make data-driven decisions that enhance organizational performance, identify emerging markets, and solve complex business problems. Students apply these skills to specific areas of finance, economics, marketing, and human resources, etc.
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Program Learning Outcomes
- Summarize principles of Christian ethics related to business intelligence. b) Summarize principles of bias and fairness as related to business intelligence
- Apply the principles and techniques of database structure, administration, and implementation of data collection capabilities and decision-support systems.
- Understand basic computer programming techniques to facilitate collaboration with stakeholders to work across platforms.
- Describe models for effective decision making to achieve business objectives.
- Compare different organizational behaviors and adapt organization performance strategies.
- Articulate assumptions, analyses, and interpretations of data in a written and oral format.
Curriculum
| Code | Title | Hours |
|---|---|---|
| Core Requirements 1 | 45 | |
| Core Business Requirements | 33 | |
| Major Requirements | 36 | |
| Electives | 6 | |
| Total Hours | 120 | |
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For transfer students, please see the Advanced Transfer Core.
Major Requirements
| Code | Title | Hours |
|---|---|---|
| Required Core Courses | ||
| Business Statistics (Counts for University Core) | ||
| Macroeconomics (Counts for University Core) | ||
| Interpersonal Communication (Counts for University Core) | ||
or COMM 105 | Public Speaking | |
| Core Business Requirements | ||
| ACCT 203 | Financial Accounting | 3 |
| ACCT 223 | Managerial Accounting | 3 |
| BUS 162 | Quantitative Business Essentials | 3 |
| or BUS 161 | Business Essentials | |
| BUS 210 | Business Law I | 3 |
| BUS 355 | Management Information Systems | 3 |
| BUS 399 | Business Internship | 3 |
| ECON 231 | Microeconomics | 3 |
| FIN 300 | Principles of Finance | 3 |
| MGMT 130 | Management & Leadership | 3 |
| or MBA 544 | People-Focused Management | |
| MKTG 131 | Sales and Marketing | 3 |
| BUS 453 | Business Policy and Ethics (Business School Capstone) | 3 |
| Total Hours | 33 | |
| Code | Title | Hours |
|---|---|---|
| Required Major Courses | ||
| DSAA 200 | Introduction to Data Science and Analysis | 3 |
| CSC 200 | Coding I- Fundamentals | 3 |
| DSAA 300 | Data Mining and Predictive Analysis | 3 |
| ECON 332 | An Econometric Survey | 3 |
| DSAA 310 | Visual Analytics | 3 |
| MGMT 345 | Diversity, Inclusion, and Human Relations | 3 |
| CSC 415 | Artificial Intelligence | 3 |
| CSC 430 | Database Fundamentals | 3 |
| BUAN 405 | Business Data Analytics Programming with Visualization | 3 |
| BUAN 410 | Analytics and the Digital Economy | 3 |
| MGMT 472 | Managing Change | 3 |
| BUAN 415 | Data Analytics: Integrative Project | 3 |
| Total Hours | 36 | |