Sport and Entertainment Business Major (M)

The Sport and Entertainment Business Major/Minor is housed within the Sport and Hospitality Business Department.

Like every other industry, the inter-related sports and entertainment industries were significantly impacted by the global COVID-19 pandemic. However, sports and entertainment are showing signs of a strong recovery. The global sports market is expected to grow from $388.28 billion in 2020 to $440.77 billion in 2021. Further, the market is expected to reach $599.9 billion in 2025.

Yes, there are still engaging careers to be found in these dynamic and changing industries. However, they require the same six things from those who expect to excel within them:

Sacrifice. Attitude. Effort. Clarity. Humility. Grit.

The Sport and Entertainment Business degree allows you to pursue a variety of careers in athletic and entertainment management. Our curriculum is current, engaging, and challenging – with courses and experiences designed under the guidance of a professional advisory board consisting of industry practitioners – to help you develop the fundamentals, skills, and character that will give you the best chance to thrive in a competitive industry.

Not only that, but you’ll work with industry pros, networking with and learning from experts in professional and amateur sports and entertainment, along with business people who work within the innumerable sub-professions tied to these industries. But nothing beats hands-on experience. If you display consistent professional and personal growth, you could earn intensive field experience opportunities at major events like the Final Four and even the Super Bowl.

Program Learning Outcomes 

(Developed and Approved by Department Faculty on Jan. 24, 2018)

  • Demonstrate growth and skills in communication methods used within the Sport and Entertainment industries.
  • Exhibit analytical, critical analysis and problem solving skills valued within the Sport and Entertainment industries.
  • Utilizing project-based learning, students will develop and articulate human relations and conceptual competencies necessary to advance the Sport and Entertainment industry.
  • Consistently framing and assessing globally-minded personal and professional leadership skills that increase industry opportunities in Sport and Entertainment. 
  • Demonstrate service mindset based on Christian values intended to benefit the person, community and the world.


Core Requirements 145
Major Requirements69
Minor: Optional
Total Hours120

 For transfer students, please see the Advanced Transfer Core.

Major Requirements

Business Core
Required Core Courses
Business Statistics (counted in University Core)
Macroeconomics (counted in University Core)
Public Speaking
Interpersonal Communication
Required Business Core Courses
ACCT 203Financial Accounting3
ACCT 223Managerial Accounting3
BUS 161Business Essentials3
BUS 210Business Law I3
BUS 355Management Information Systems3
ECON 231Microeconomics3
FIN 300Principles of Finance3
MGMT 130Principles of Management3
MGMT 336Human Resource Management3
MGMT 450International Business3
MKTG 131Principles of Marketing3
SHB 300Professional Development - Field Experience (Replaces BUS 399 in business core, must take at least 3 credits)6
SHB 450Professional Development - Program Capstone (Replaces BUS 453 in business core for SEB majors)3
Required Courses
SHB 110Introduction to Sport & Entertainment Business3
SHB 200Contemporary Leadership Behavior3
SHB 210Facility Design & Management3
SHB 240Administration & Organization of Sport & Entertainment3
SHB 250Legal & Ethical Issues of Sport3
SHB 310Integrated PR & Social Media3
SHB 320Sport Economics & Finance3
SHB 340Marketing of Sport & Entertainment3
SHB 400Sales, Sponsorship, & Fundraising Strategies3
SHB 410Event & Production Management3
Total Hours69

SHB Majors take SHB 450 Professional Development - Program Capstone and SHB 300 Professional Development - Field Experience instead of SHB 450 Professional Development - Program Capstone and BUS 399 Business Internship