Event Management Major (M)
The Event Management Major/Minor is housed within the Sport and Hospitality Business Department.
The numbers are staggering. On average, 1.8 million meetings take place every year in the US. And of those meetings, 85% require lodging. When you factor in tourism, more than $1 trillion in revenue is generated every single year. That means a lot of people are traveling for a number of different reasons. And when they travel, they need a place to stay. It’s a growing industry, and there’s a ton of room for you to grow and really make your mark within it.
The Hospitality and Event Business (HEB) major allows you to pursue careers in areas like:
1. Event Management
2. Food & Beverage Management
3. Lodging Management
4. Hospitality Business
You’ll enjoy innovative instruction – with a curriculum that is current, engaging and challenging – to help you develop the core skills and character necessary to thrive in these competitive and creative industries.
Through HEB, you will network with and learn from professionals in hospitality, tourism and event management, as well as business people who work within the many sub-professions tied to these industries. Better still, when you display consistent professional and personal growth in the classroom, you could even earn the opportunity to gain intensive field experience at major events, like the Final Four or the Super Bowl.
Program Learning Outcomes
By fulfilling all of the course requirements for the Event Management Major, students will be able to:
- Demonstrate growth and skills in communication methods used within the Hospitality and Event industries.
- Exhibit growth in project management, design, and execution to exceed the expectations of various industry stakeholders.
- Utilizing real-time project-based learning, students will develop a creative, well-organized mindset that fosters skills required for confident decisions that align with industry best practices.
- Consistently framing and assessing globally-minded personal and professional leadership competencies that increase opportunities in the Hospitality and Event industries.
- Demonstrate service mindset based on Christian values intended to benefit the person, community and the world.
Curriculum
| Code | Title | Hours |
|---|---|---|
| Core Requirements | 45 | |
| Major Requirements | 45 | |
| Electives | 30 | |
Minor:Optional | ||
| Total Hours | 120 | |
Major Requirements
| Code | Title | Hours |
|---|---|---|
| Required Core Courses | ||
| Business Statistics | ||
| Macroeconomics | ||
| Public Speaking | ||
or COMM 2100 | Interpersonal Communication | |
| Business Fundamentals | ||
| ACCT 2000 | Accounting & Finance for Business Professionals | 3 |
| BUS 2200 | Business Law I | 3 |
| BUS 1200 | Business Essentials | 3 |
| or BUS 1400 | Quantitative Business Essentials | |
| BUS 3420 | Management Information Systems | 3 |
| SHB 3000 | SHB Internship | 3 |
| BUS 4420 | Business Policy and Ethics | 3 |
| ECON 2100 | Microeconomics | 3 |
| MGMT 1200 | Management & Leadership | 3 |
| or BUS 5110 | People-Focused Management | |
| MKTG 1300 | Sales and Marketing | 3 |
| Required Major Courses | ||
| SHB 1400 | Introduction to Event Management | 3 |
| SHB 2200 | Concessions, Catering, & Vendor Strategies | 3 |
| SHB 2350 | Intro to Beer, Wine, and Spirits Management | 3 |
| SHB 3300 | Financial Aspects of Hospitality | 3 |
| SHB 4100 | Event Management Strategies | 3 |
| SHB 4500 | SHB Senior Capstone | 3 |
| Total Hours | 45 | |
Plan
| Semester 1 | Hours | |
|---|---|---|
| CCE 1010 | Christian Citizen | 3 |
| ENG 1040 | Introduction to Writing | 3 |
| MGMT 1200 | Management & Leadership | 3 |
| SHB 1400 | Introduction to Event Management | 3 |
| REL 1000 | The Bible | 3 |
| Hours | 15 | |
| Semester 2 | ||
| BUS 1200 | Business Essentials | 3 |
| CCE 1020 | Western Culture & Worldview | 3 |
| HUMAN BEINGS & BEING HUMAN | 3 | |
| HHP 1100 | Stewardship of the Body | 1 |
| MKTG 1300 | Sales and Marketing | 3 |
| REL 1100 | Christian Faith | 3 |
| Hours | 16 | |
| Semester 3 | ||
| COMM 1100 or COMM 2100 |
Public Speaking or Interpersonal Communication |
3 |
| BUS 2200 | Business Law I | 3 |
| CCE 1030 | Western Thought & Worldview | 3 |
| HHP ACTIVITY | 1 | |
| SHB 2200 | Catering and Vendor Strategies | 3 |
| SHB 2350 | Intro to Beer, Wine, and Spirits Management | 3 |
| Hours | 16 | |
| Semester 4 | ||
| NATURAL WORLD SCIENCE | 4 | |
| ECON 2200 | Macroeconomics | 3 |
| CCE 1040 | Science & Humanity | 3 |
| ACCT 2000 | Accounting & Finance for Business Professionals | 3 |
| BUS 3450 | Business Statistics | 3 |
| Hours | 16 | |
| Semester 5 | ||
| ELECTIVE/MINOR | 3 | |
| ECON 2100 | Microeconomics | 3 |
| SHB 3300 | Financial Aspects of Hospitality | 3 |
| ELECTIVE/MINOR | 3 | |
| ELECTIVE/MINOR | 3 | |
| Hours | 15 | |
| Semester 6 | ||
| FAITH & LIFE | 3 | |
| BUS 3420 | Management Information Systems | 3 |
| ELECTIVE/MINOR | 3 | |
| ELECTIVE/MINOR | 3 | |
| ELECTIVE/MINOR | 3 | |
| Hours | 15 | |
| Semester 7 | ||
| ELECTIVE/MINOR | 3 | |
| SHB 4100 | Event Management Strategies | 3 |
| BUS 3999 | Business Internship | 3 |
| ELECTIVE/MINOR | 3 | |
| Hours | 12 | |
| Semester 8 | ||
| SHB 4500 | SHB Senior Capstone | 3 |
| NON-WESTERN CULTURE | 3 | |
| CREATIVE EXPRESSION | 3 | |
| ELECTIVE/MINOR | 3 | |
| ELECTIVE/MINOR | 3 | |
| Hours | 15 | |
| Total Hours | 120 | |
Course options and schedule are subject to change.