Visual Communication Major (M)
The Visual Communication major consists of 58 credit hours of course work, 12-18 of which are completed through a cooperative program with the Milwaukee Institute of Art & Design (MIAD). To enroll in MIAD courses, students must have a 3.50 minimum GPA in all prior course work in the major. MIAD is just a 25-minute drive from our Mequon Campus and offers the very latest in graphic design technologies. A student graphic design lab is available on the Concordia University campus for students completing course work at MIAD. In addition to the 45-credit Liberal Arts core requirements and required courses listed , all Visual Communication majors are encouraged to complete a minor. An Animation minor is strongly recommended to help students develop the skills they will need to channel their talents into a successful career. Program requirements include purchase of a Mac laptop (available at reduced prices via my.cuw.edu).
For specific information about MIAD courses please visit the MIAD website at www.miad.edu.
Program Learning Outcomes
Students will:
- Formulate and creatively solve visual problems.
- Communicate effectively in a range of media.
- Apply appropriate historical knowledge in the creation, description and analysis of works of visual art. Art and design are viewed as technical, spiritual/philosophical, and social endeavors.
- Demonstrate technical proficiency and aesthetic sensibility relative to observational drawing, composition, and the manipulation of visual arts media, including appropriate computer/digital applications.
- Evaluate personal art work and the art work of others.
- Selflessly share gifts and skills with others through teaching, community activities, and volunteerism.
- Prepare documents/artifacts and practice strategies to seek employment or to advance in a chosen field.
Curriculum
| Code | Title | Hours |
|---|---|---|
| Core Requirements | 45 | |
| Major Requirements | ||
| Concordia Required Courses | 45 | |
| MIAD Required Courses | 12 | |
| CUW or MIAD Major Elective | 6 | |
| Electives | 12 | |
Minor: Optional (18 Credits Minimum) | ||
| Total Hours | 120 | |
Major Requirements
| Code | Title | Hours |
|---|---|---|
| Required Courses (Concordia Campus) | ||
| ART 111 | 2-D Composition | 3 |
| ART 130 | Digital Photography I | 3 |
| ART 145 | Drawing for Art Majors | 3 |
| ART 246 | Color & Media Dynamics | 3 |
| ART 282 | Typography I | 3 |
| ART 285 | Art History I | 3 |
| ART 286 | Art History II | 3 |
| ART 310 | History of Design | 3 |
| ART 312 | 3-D Modelling | 3 |
| ART 450 | Senior Portfolio/Exhibition | 1 |
| GD 110 | Graphic Design I | 3 |
| GD 111 | Graphic Design II | 3 |
| GD 360 | Web Design I | 3 |
| GD 361 | Web Design II | 3 |
| GD 460 | Graphic Outlook-Practicum I | 3 |
| Electives: any CUW or MIAD Major Elective | 6 | |
| Required Courses (MIAD Campus) | ||
| CD 200 | Communication Design I | 3 |
| CD 201 | Communication Design II | 3 |
| CD 203 | Typography II | 3 |
| CD 305 | Communication Design III | 3 |
| Total Hours | 61 | |