Business Communication Major (M)
Communication is by far the most important skill professionals have in the business world. Main components of communication within the workplace involve nonverbal communication, audience analysis, data interpretation, and public speaking.
The Business Communication program provides an opportunity to study topics such as public relations, group dynamics, conflict management and cross-cultural communication. Students gain practical experience through mock-interviews, crisis response activities, networking events, journalism, social media campaigns, and servant leadership opportunities. Graduates of the program are well equipped for a variety of careers in management, corporate communication, negotiation and technical writing.
Program Learning Outcomes
By fulfilling all of the course requirements for the Bachelor's of Science in Business Communication, students will be able to:
1. Write and deliver effective speeches for a variety of audiences
2. Apply different managerial perspectives (e.g., classical, human relations, and human resources) to motivate and manage subordinates
3. Write clear letters, proposals, and persuasive messages that accomplish the intended purposes in the workplace
4. Write a research paper that uses and cites a variety of up-to-date and credible sources
5. Use empathetic listening to understand and support those experiencing issues, problems or emotions
6. Negotiate to obtain desired outcomes using either collaborative or competitive approaches, when appropriate
7. Possess readiness to use their God-given gifts effectively in their vocation to serve others.
Curriculum
| Code | Title | Hours |
|---|---|---|
| Core Requirements 1 | 45 | |
| Major Requirements | 63 | |
| Electives | 12 | |
Minor: Optional | ||
| Total Hours | 120 | |
- 1
For transfer students, please see the Advanced Transfer Core.
Major Requirements
| Code | Title | Hours |
|---|---|---|
| Required Core Courses | ||
| Business Statistics (counted in University Core ) | ||
| Macroeconomics (counted in University Core ) | ||
| Public Speaking (counted in University Core ) | ||
or COMM 2100 | Interpersonal Communication | |
| Core Business Requirements | ||
| ACCT 2000 | Accounting & Finance for Business Professionals | 3 |
| BUS 1200 | Business Essentials | 3 |
| or BUS 1400 | Quantitative Business Essentials | |
| BUS 2200 | Business Law I | 3 |
| BUS 3420 | Management Information Systems | 3 |
| BUS 3999 | Business Internship | 3 |
| BUS 4420 | Business Policy and Ethics (Business School Capstone) | 3 |
| ECON 2100 | Microeconomics | 3 |
| MGMT 1200 | Management & Leadership | 3 |
| or BUS 5110 | People-Focused Management | |
| MKTG 1300 | Sales and Marketing | 3 |
| Required Courses | ||
| BCOM 2400 | Business Writing | 3 |
| BCOM 3000 | Group Dynamics | 3 |
| BCOM 3900 | Conflict Management | 3 |
| COMM 2200 | Advanced Public Speaking | 3 |
| COMM 3100 | Social Media | 3 |
| MGMT 3620 | Organizational Behavior | 3 |
| MGMT 4600 | Diversity, Inclusion, and Human Relations | 3 |
| MKTG 2200 | Public Relations | 3 |
| Major Electives - Select four of the following: | 12 | |
| Intermediate Public Relations | ||
| Interviewing Principles | ||
| Advanced Public Relations | ||
| Cross-Cultural Communication | ||
| Gender and Communication | ||
| Managing Change | ||
| Total Hours | 63 | |
| Semester 1 | Hours | |
|---|---|---|
| CCE 1010 | Christian Citizen | 3 |
| ENG 1040 | Introduction to Writing | 3 |
| MGMT 1200 | Management & Leadership | 3 |
| PSY 1010 | General Psychology | 3 |
| REL 1000 | The Bible | 3 |
| Hours | 15 | |
| Semester 2 | ||
| BUS 1200 | Business Essentials | 3 |
| CCE 1020 | Western Culture & Worldview | 3 |
| COMM 1100 | Public Speaking | 3 |
| HHP 1100 | Stewardship of the Body | 1 |
| MKTG 1300 | Sales and Marketing | 3 |
| REL 1100 | Christian Faith | 3 |
| Hours | 16 | |
| Semester 3 | ||
| ACCT 2000 | Accounting & Finance for Business Professionals | 3 |
| BUS 2200 | Business Law I | 3 |
| CCE 1030 | Western Thought & Worldview | 3 |
| CREATIVE EXPRESSION | 3 | |
| ECON 2200 | Macroeconomics | 3 |
| Hours | 15 | |
| Semester 4 | ||
| COMM 2200 | Advanced Public Speaking | 3 |
| CCE 1040 | Science & Humanity | 3 |
| NATURAL WORLD SCIENCE | 4 | |
| ECON 2100 | Microeconomics | 3 |
| Hours | 13 | |
| Semester 5 | ||
| BCOM 3000 | Group Dynamics | 3 |
| MGMT 4600 | Diversity, Inclusion, and Human Relations | 3 |
| BUS 3450 | Business Statistics | 3 |
| BCOM ELECTIVE | 3 | |
| FAITH & LIFE | 3 | |
| Hours | 15 | |
| Semester 6 | ||
| BCOM 2400 | Business Writing | 3 |
| BCOM 3850 | Interviewing Principles | 3 |
| BCOM 3900 | Conflict Management | 3 |
| BUS 3420 | Management Information Systems | 3 |
| ECON 2100 | Microeconomics | 3 |
| Hours | 15 | |
| Semester 7 | ||
| BUS 3999 | Business Internship | 3 |
| BCOM ELECTIVE | 3 | |
| MGMT 3400 | Financial Issues in Nonprofit Management | 3 |
| MKTG 2200 | Public Relations | 3 |
| HHP ACTIVITY | 1 | |
| NON-WESTERN CULTURE | 3 | |
| Hours | 16 | |
| Semester 8 | ||
| BUS 4420 | Business Policy and Ethics | 3 |
| COMM 3100 | Social Media | 3 |
| HUMAN BEINGS & BEING HUMAN | 3 | |
| ELECTIVE | 3 | |
| ELECTIVE | 3 | |
| Hours | 15 | |
| Total Hours | 120 | |
Course options and schedule are subject to change.