Hospitality and Event Business Major (M)

The Hospitality and Event Business Major/Minor is housed within the Sport and Hospitality Business Department.

The numbers are staggering. On average, 1.8 million meetings take place every year in the US. And of those meetings, 85% require lodging. When you factor in tourism, more than $1 trillion in revenue is generated every single year. That means a lot of people are traveling for a number of different reasons. And when they travel, they need a place to stay. It’s a growing industry, and there’s a ton of room for you to grow and really make your mark within it.

The Hospitality and Event Business (HEB) major allows you to pursue careers in areas like:

1.      Event Management

2.      Food & Beverage Management

3.      Lodging Management

4.      Hospitality Business

You’ll enjoy innovative instruction – with a curriculum that is current, engaging and challenging – to help you develop the core skills and character necessary to thrive in these competitive and creative industries.

Through HEB, you will network with and learn from professionals in hospitality, tourism and event management, as well as business people who work within the many sub-professions tied to these industries. Better still, when you display consistent professional and personal growth in the classroom, you could even earn the opportunity to gain intensive field experience at major events, like the Final Four or the Super Bowl.

Program Learning Outcomes 

Program Student Learning Outcomes for Hospitality and Event Business Major/Minor
(Developed and Approved by Department Faculty on Jan. 24, 2018)

  • Demonstrate growth and skills in communication methods used within the Hospitality and Event industries.
  • Exhibit growth in project management, design, and execution to exceed the expectations of various industry stakeholders.
  • Utilizing real-time project-based learning, students will develop a creative, well-organized mindset that fosters skills required for confident decisions that align with industry best practices.
  • Consistently framing and assessing globally-minded personal and professional leadership competencies that increase opportunities in the Hospitality and Event industries.
  • Demonstrate service mindset based on Christian values intended to benefit the person, community and the world.

Curriculum

Core Requirements 145
Major Requirements49
Concentration Requirements12
Electives14
Minor: Optional
Total Hours120

Major Requirements

Required Core Courses
Business Statistics (counted in University Core )
Macroeconomics (counted in University Core )
Public Speaking (counted in University Core )
Interpersonal Communication
Core Business Requirments
ACCT 2100Financial Accounting3
BUS 2200Business Law I3
BUS 1200Business Essentials3
or BUS 1400 Quantitative Business Essentials
BUS 3420Management Information Systems3
SHB 3000SHB Internship3
BUS 4420Business Policy and Ethics (Business School Capstone)3
ECON 2100Microeconomics3
MGMT 1200Management & Leadership3
or BUS 5110 People-Focused Management
MKTG 1300Sales and Marketing3
Required Major Courses
SHB 1400Exposition & Special Event Management3
SHB 2000Contemporary Leadership Behavior3
SHB 2020Professional Development - Intro to Field Experience1
SHB 2150Intro to Culinary Management3
SHB 3100Integrated PR & Social Media3
SHB 3300Financial Aspects of Hospitality3
SHB 4000Sales, Sponsorship, and Fundraising Strategies3
SHB 4500SHB Senior Capstone3
Required Concentration Courses (12 Credits)12
Event Management Concentration
Introduction to Hospitality & Event Business
Concessions, Catering, & Vendor Strategies
Ceremonial Management
Event & Production Management
Food & Beverage Management Concentration
Introduction to Hospitality & Event Business
Concessions, Catering, & Vendor Strategies
Intro to Beer, Wine, and Spirits Management
Culinary Management Operations
Lodging Management Concentration
Introduction to Hospitality & Event Business
Hotel Administration
Front Office Management
Event & Production Management
Hospitality Business Concentration
Introduction to Hospitality & Event Business
Select 1 course (3 credits) from Event Management concentration
Select 1 course (3 credits) from Food & Beverage Management concentration
Select 1 course (3 credits) from Lodging Management concentration
Total Hours61
Plan of Study Grid
Semester 1Hours
CCE 1010 Christian Citizen 3
ENG 1040 Introduction to Writing 3
MGMT 1200 Management & Leadership 3
SHB 1400 Exposition & Special Event Management 3
REL 1000 The Bible 3
 Hours15
Semester 2
BUS 1200 Business Essentials 3
CCE 1020 Western Culture & Worldview 3
HUMAN BEINGS & BEING HUMAN 3
HHP 1100 Stewardship of the Body 1
MKTG 1300 Sales and Marketing 3
REL 1100 Christian Faith 3
 Hours16
Semester 3
COMM 1100
Public Speaking
or Interpersonal Communication
3
BUS 2200 Business Law I 3
CCE 1030 Western Thought & Worldview 3
HHP ACTIVITY 1
SHB 2000 Contemporary Leadership Behavior 3
ELECTIVE/CONCENTRATION 3
 Hours16
Semester 4
NATURAL WORLD - SCIENCE 4
ECON 2200 Macroeconomics 3
CCE 1040 Science & Humanity 3
SHB 2150 Intro to Culinary Management 3
 Hours13
Semester 5
ACCT 2000 Accounting & Finance for Business Professionals 3
ECON 2100 Microeconomics 3
SHB 3100 Integrated PR & Social Media 3
SHB 4000 Sales, Sponsorship, and Fundraising Strategies 3
FAITH & LIFE 3
 Hours15
Semester 6
ELECTIVE/CONCENTRATION 3
BUS 3420 Management Information Systems 3
ELECTIVE/CONCENTRATION 3
ELECTIVE/CONCENTRATION 3
SHB 3300 Financial Aspects of Hospitality 3
 Hours15
Semester 7
BUS 3450 Business Statistics 3
ELECTIVE/CONCENTRATION 3
SHB 3000 SHB Internship 3
ELECTIVE/CONCENTRATION 3
ELECTIVE/CONCENTRATION 3
 Hours15
Semester 8
SHB 4500 SHB Senior Capstone 3
NON-WESTERN CULTURE 3
ELECTIVE/CONCENTRATION 3
CREATIVE EXPRESSION 3
ELECTIVE/CONCENTRATION 3
 Hours15
 Total Hours120

Course options and schedule are subject to change.