Sport and Entertainment Business Major (M)

The Sport and Entertainment Business Major/Minor is housed within the Sport and Hospitality Business Department.

Like every other industry, the inter-related sports and entertainment industries were significantly impacted by the global COVID-19 pandemic. However, sports and entertainment are showing signs of a strong recovery. The global sports market is expected to grow from $388.28 billion in 2020 to $440.77 billion in 2021. Further, the market is expected to reach $599.9 billion in 2025.

Yes, there are still engaging careers to be found in these dynamic and changing industries. However, they require the same six things from those who expect to excel within them:

Sacrifice. Attitude. Effort. Clarity. Humility. Grit.

The Sport and Entertainment Business degree allows you to pursue a variety of careers in athletic and entertainment management. Our curriculum is current, engaging, and challenging – with courses and experiences designed under the guidance of a professional advisory board consisting of industry practitioners – to help you develop the fundamentals, skills, and character that will give you the best chance to thrive in a competitive industry.

Not only that, but you’ll work with industry pros, networking with and learning from experts in professional and amateur sports and entertainment, along with business people who work within the innumerable sub-professions tied to these industries. But nothing beats hands-on experience. If you display consistent professional and personal growth, you could earn intensive field experience opportunities at major events like the Final Four and even the Super Bowl.

Program Learning Outcomes 


(Developed and Approved by Department Faculty on Jan. 24, 2018)

  • Demonstrate growth and skills in communication methods used within the Sport and Entertainment industries.
  • Exhibit analytical, critical analysis and problem solving skills valued within the Sport and Entertainment industries.
  • Utilizing project-based learning, students will develop and articulate human relations and conceptual competencies necessary to advance the Sport and Entertainment industry.
  • Consistently framing and assessing globally-minded personal and professional leadership skills that increase industry opportunities in Sport and Entertainment. 
  • Demonstrate service mindset based on Christian values intended to benefit the person, community and the world.

Curriculum

Core Requirements 145
Major Requirements60
Electives15
Minor: Optional
Total Hours120
1

For transfer students, please see the Advanced Transfer Core.

Major Requirements

Core Requirements
Required Core Courses
Business Statistics (counted in University Core )
Macroeconomics (counted in University Core )
Public Speaking (counted in University Core )
Interpersonal Communication
Core Business Requirements
ACCT 2000Accounting & Finance for Business Professionals3
BUS 2200Business Law I3
BUS 1200Business Essentials3
or BUS 1400 Quantitative Business Essentials
BUS 3420Management Information Systems3
SHB 3000SHB Internship (Replaces BUS 3999 in business core)3
BUS 4420Business Policy and Ethics3
ECON 2100Microeconomics3
MGMT 1200Management & Leadership3
or BUS 5110 People-Focused Management
Required Courses
SHB 1100Introduction to Sport & Entertainment Business3
SHB 2000Contemporary Leadership Behavior3
SHB 2100Facility Design & Management3
SHB 2400Administration & Organization of Sport & Entertainment3
SHB 2500Legal & Ethical Issues of Sport3
SHB 3100Integrated PR & Social Media3
SHB 3200Sport Economics & Finance3
SHB 3400Marketing of Sport & Entertainment3
SHB 4000Sales, Sponsorship, and Fundraising Strategies3
SHB 4100Event & Production Management3
SHB 4500SHB Senior Capstone3
Total Hours57
Plan of Study Grid
Semester 1Hours
CCE 1010 Christian Citizen 3
ENG 1040 Introduction to Writing 3
MGMT 1200 Management & Leadership 3
SHB 1100 Introduction to Sport & Entertainment Business 3
REL 1000 The Bible 3
 Hours15
Semester 2
BUS 1200 Business Essentials 3
CCE 1020 Western Culture & Worldview 3
HUMAN BEINGS & BEING HUMAN 3
HHP 1100 Stewardship of the Body 1
MKTG 1300 Sales and Marketing 3
REL 1100 Christian Faith 3
 Hours16
Semester 3
COMM 1100
Public Speaking
or Interpersonal Communication
3
BUS 2200 Business Law I 3
CCE 1030 Western Thought & Worldview 3
HHP ACTIVITY 1
SHB 2400 Administration & Organization of Sport & Entertainment 3
SHB 2100 Facility Design & Management 3
 Hours16
Semester 4
NATURAL WORLD - SCIENCE 4
ECON 2200 Macroeconomics 3
CCE 1040 Science & Humanity 3
SHB 2000 Contemporary Leadership Behavior 3
SHB 2500 Legal & Ethical Issues of Sport 3
 Hours16
Semester 5
ACCT 2000 Accounting & Finance for Business Professionals 3
ECON 2100 Microeconomics 3
SHB 3100 Integrated PR & Social Media 3
SHB 3200 Sport Economics & Finance 3
SHB 3400 Marketing of Sport & Entertainment 3
 Hours15
Semester 6
FAITH & LIFE 3
BUS 3420 Management Information Systems 3
ELECTIVE/MINOR 3
ELECTIVE/MINOR 3
ELECTIVE/MINOR 3
 Hours15
Semester 7
BUS 3450 Business Statistics 3
SHB 4100 Event & Production Management 3
SHB 3000 SHB Internship 3
ELECTIVE/MINOR 3
 Hours12
Semester 8
SHB 4500 SHB Senior Capstone 3
NON-WESTERN CULTURE 3
SHB 4000 Sales, Sponsorship, and Fundraising Strategies 3
CREATIVE EXPRESSION 3
ELECTIVE/MINOR 3
 Hours15
 Total Hours120

Course options and schedule are subject to change.